在禮品盒中，結構和外觀是極其重要的元素。好的結構設計可減輕禮品內部產生的碰撞，保護了產品的完整性;外觀的視覺表達可直觀的傳達產品信息,使消費者直觀了解產品。

In the gift box, structure and appearance are extremely important elements. Good structure design can reduce the collision inside the gift, protect the integrity of the product; The visual expression of appearance can directly convey product information and make consumers intuitively understand products.

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上圖的這款禮品盒是天地蓋型禮品盒，每次輕輕的打開蓋盒，就像一種儀式感，在優雅中帶有拆禮物的驚喜感。蓋盒上的禮品形狀與蓋內形狀相吻合，在視覺上形成極佳的展示效果。

The gift box above is a heaven and earth cover type gift box. Every time you gently open the cover box, it feels like a sense of ritual, and in the elegance, there is a sense of surprise when you open the gift. The shape of the gift on the cover box matches the shape inside the cover, forming an excellent display effect visually.